Measuring ecommerce effectiveness requires a multifaceted approach, focusing on several key performance indicators. Fundamentally, we track revenue and Gross Merchandise Volume (GMV) to understand total sales and business scale. Equally important is the conversion rate, which reveals how efficiently website visitors turn into paying customers. Furthermore, analyzing metrics like average order value (AOV) and customer lifetime value (CLV) provides insights into customer spending habits and long-term profitability. To ensure marketing efficiency, we monitor customer acquisition cost (CAC) and return on ad spend (ROAS). Lastly, insights into customer loyalty and retention come from evaluating the repeat purchase rate and customer churn rate, all contributing to a holistic view of performance. More details: https://clients1.google.com.mt/url?q=https://epi-us.com