Schema.org is a collaborative, community-driven initiative that provides a collection of shared vocabularies for structured data markup on web pages. Its primary purpose is to help search engines better understand the content and context of information on the internet. Webmasters use schema.org by embedding specific markup (typically JSON-LD) directly into their HTML. This markup annotates elements like products, recipes, events, or local businesses with machine-readable properties. Consequently, search engines can then parse this data to display rich snippets or enhanced search results directly on the SERP, improving visibility and user engagement. This process ultimately makes web content more discoverable and understandable for both machines and users, driving more relevant traffic. More details: https://images.google.pt/url?q=https://epi-us.com/