Website analytics refers to the process of collecting, measuring, and analyzing data related to how visitors interact with a website. It helps businesses understand user behavior, track performance, and optimize their online presence. Key metrics often include traffic sources, page views, bounce rates, and conversion rates. By interpreting these data points, companies can make informed decisions to improve user experience and increase engagement. Popular tools for website analytics include Google Analytics and Adobe Analytics. Overall, website analytics is essential for maximizing the effectiveness of digital marketing strategies and achieving business goals. More details: https://bytheulmers.com/